BRANDING & STRATEGY • WEB DESIGN • SOCIAL MEDIA • BRAND TOUCHPOINTS
A Unified Brand Experience for Luxury Hospitality
The Strategic Foundation
Adriae is a luxury villa rental brand based in Istria. Most places like this look like a basic real estate ad, so we wanted to build an identity that feels like a premium, five-star hotel. The main goal was to make the whole experience look exclusive and connected. Right from the moment a guest opens the website to when they finally step into the villa.
We anchored the brand with the flexible slogan: "A vacation anything you want it to be." It captures the ultimate freedom of a luxury stay, where the experience adapts completely to the guest.
Visual Identity and Digital
The design is clean, minimal, and has a distinct Mediterranean feel so it doesn't crowd the photos of the architecture, pool, and sea.
Typography we chose for the logotype uses Italiana, a refined font that brings out that high-end Mediterranean aesthetic. For the "Villa Collection" descriptor, we paired it with Figtree to keep it modern and highly readable. The center of the identity is a circular mark featuring the letter 'A'. The design is intentionally abstract so it can look like a ship's wheel, a sun, or a firework over the water. It plays directly into the slogan, letting the guest project their own idea of a perfect vacation onto the brand.
The website was designed like a modern digital magazine with large, clean layouts so we got that curated editorial feel. The social media grid was built to look clean and inspiring, balancing simple typography with high-quality photos of the villa or aspirational scenes.
Physical Touchpoints
We brought the branding into the physical space through a few key details that elevate the actual stay in Istria. The first physical thing a guest gets when they arrive is their keycard. We turned a basic room card into a premium detail with a custom sleeve featuring the logo and a warm welcome. To push the experience further, we designed an editorial coffee table book. It showcases the villa's architecture and tells its story, acts as a local guide, but also works as a piece of decor and subtle promotional material for the guests to enjoy.
We additionally extended the identity to the villa’s ammenities, featuring custom towel embroidery and cosmetics. This shows that every single detail in the space was planned out.
The Outcome
Adriae shows how good design can elevate the entire villa rental market. By connecting the web and social media with the physical items inside the villa, we created a premium experience that justifies a high price point and leaves a lasting impression on the guest.
Disclaimer: Concept project developed for portfolio presentation.